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Experience

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Angela Nolet received her master’s in Library and Information Science from the University of Washington’s iSchool in 2002. She has worked in libraries since 1996 and has been doing video editing since 2008.

In 2012 she presented at the ALSC Institute on Moving Mock Newbery Online. 

As a 2011 Library Journal Mover & Shaker she was recognized as a marketer for her work online. Read her profile here.

She presented at the 2010 Pacific Northwest Library Association’s conference in Victoria on the subject of promoting your library online, then wrote an in-depth article for the December 2010 Washington Library Association’s journal Alki. The full article is reprinted below by arrangement with the publisher.

As a 2010 American Library Association Emerging Leader, she has demonstrated leadership skills and the ability to work remotely. You can see that project online.

An experienced presenter, Angela takes learning a new technology step by step so staff understand what to do and have detailed handouts to refer to.

Her presentations are lively, full of useful ideas and ways to implement them. 90% of Participants give her excellent ratings in presentation, knowledge and usefulness.

"Angela has the ability to take something that seems large, looming and ungainly and make it easily understandable and approachable.  Working with Angela has made me, a tech nervous nellie, greet new technologies with a sense of fun and wonder.  She takes the fear out of it.  The complex becomes comprehensible, dread gives way to discovery.  She listens, advises, anticipates and provides step-by-step instruction and it's all pain-free!  She's like a consultant and coffee klatch buddy rolled into one.  Friendly, smart and responsive, Angela is a definite go-to guru who will make sure your project not only happens, but succeeds."


Lights! Camera! Action! Using Video to Promote Your Library

Angela Nolet

How do libraries remain relevant in the face of ever changing and improving technology? How do libraries connect with today’s technology natives, tomorrow’s library supporters? At the recent PNLA Conference in Victoria, B.C. the King County Library System (KCLS) shared their approach for connecting online with users.

Since 2008 KCLS has been developing online video content aimed at engaging patrons and providing them with the expertise they need to take full advantage of library collections and resources.

The largest collection of videos is based around the Tell Me A Story site. Children’s librarian’s have filmed nearly 200 rhymes and songs and have a schedule in place to continue filming new content throughout the year. The long term goal is to have videos for all the content on the site, which is currently over 600 rhymes and songs. Parents, care givers and story time presenters can see what books are being read in story times in addition to learning new rhymes and songs. Everything is on the KCLS YouTube channel as well as embedded on the Tell Me A Story site. This is also a great resource for parents whose native language isn’t English. The rhymes and songs used in story times are not the traditional rhymes they are familiar with and they are often proactive about wanting to learn. Tell Me A Story allows for fewer printed handouts and creates an archive of story time plans for staff. Families with young children are active KCLS users and consistently vote in support of library measures. Creating another resource to reinforce the benefits of the library and how it can help their children is a valuable connection.

Using the Library is where staff creates short screen capture videos to explain how to use various library databases. These video tutorials are embedded on the database page by the product description and are also on the KCLS YouTube channel. Appropriate videos are also embedded on KCLS InfoGuides, which are staff created topic guides. These tutorial video links can be emailed out to schools to increase awareness for teachers or school librarians. KCLS offers access to many great databases that our patrons are often not aware of, or are hesitant to try to use. Video tutorials allow KCLS to demonstrate these resources and make them less formidable to users and staff.

Meet Your Library highlights branch openings with segments of speeches and opening day footage. This is a great way to highlight delivery of bond promises, increases in square footage, green designs and special collections. These can be shown at library board meetings, and at KCLS we also embed them on the appropriate branch page. Users logging on to get directions to a branch can see where it is, what it looks like and watch the opening video and know ahead of time any special collections they might otherwise miss.

Live at KCLS gives users an insight into what a program is like at the library. These can be adult, teen or children’s programs. KCLS has annual events like the Read.Flip.Win. video contest for teens or the Romance Extravaganza for adults. Promotion for these events includes the previous year’s event video.

KCLS received a 2010 LSTA grant to create videos to promote resources for small businesses. InfoBiz videos are on YouTube and the InfoBiz page. As part of our partnership with various agencies, these videos can also be embedded on their websites to raise awareness of the services provided.

The ability to share resources that users aren’t aware of, that they can access from home at all hours is vital to connecting with library users where they are - online.

Interested in doing the same at your library? It takes less than you’d think to get started: staff, a video camera and video editing software.

What You Need

1. Staff. Anyone can be a content creator! Support staff can film events; professional staff can create screen captures that highlight databases and staff expertise. At KCLS, the Online Services Department edits videos, uploads finished projects to YouTube, and cross promotes on Facebook, Twitter, and/or Tell Me A Story (www.kcls.org/tellmeastory).
2. Video camera(s). There are a variety of cameras available in a range of prices and quality.

Level 1: the Flip

For staring out, Flip Cameras are easy to use and inexpensive ($149-$279).

Level 2: Consumer Grade HD

The next step up is a consumer grade HD camera ($699-$1399) - KCLS uses the Canon Vixia. The Vixias are easy to use and take great video at a mid-range price point. These cameras don’t use tapes, making it simple to get large video files from staff recording video to those doing the edits. That noted, you’ll also find plenty of excellent consumer grade cameras that use tape.
Undecided? Some pros and cons:
    •    Tape Pro: You may find older mini HDVD tape cameras for less.
    •    Tape Con: Storage becomes an issue as does buying more miniDVD tapes.
    •    Digital Pro: Easy to use and no tapes, you can quickly scroll through video on the camera and select sequences.
    •    Digital Con: Footage that hasn’t been transferred can be deleted or you run out of space while filming if footage isn’t deleted promptly.

Level 3: Professional Grade HD

As part of the 2010 LSTA grant two entry level professional cameras were purchased for this project. They record exquisite quality video but, without a grant, are cost prohibitive ($3,999-$8,999) as well as intimidating for staff to use.
See our cameras in action on the KCLS YouTube channel.
    •    Flip Camera: This Old Man
    •    Consumer Canon: Federal Way Library Opening Ceremonies
    •    Professional Canon: KCLS InfoBiz Washington CASH
3. Software: There are many options available with varying levels of complexity.

KCLS uses Macintosh computers to edit with FinalCut Pro. But don’t think you need to buy a Mac – there are many PC software options, including Sony Vegas and Adobe Premiere, that allow for a similar quality of complex editing and professional-level credit creation options. You’ll also find satisfactory results with simpler-to-use and free editing options, most notably Window Movie Maker and the recently launched YouTube Video Editor. And if your main interest is creating screen captures? Start with Jing which is free and very simple. Even better Jing offers a $14.99 upgrade to a ‘pro’ version that lets you record in a higher quality video format (mp4) suitable for editing. It also works hand-in-hand with Camtasia, a high end screen capture tool that offers its own suite of editing tools. Why edit a screen capture video? It’s not easy being perfect - you’ll want to remove the pauses and mistakes your on-screen experts make in their recording.

Tips

Buy a Tripod.
Nothing looks worse than shaky footage. There are $15 tripods that work great for Flip cameras. The bigger cameras need a tripod too, so make sure to get that in the budget. The $45 is well worth the smooth pans that will impress your board of directors.

Get help, search YouTube.
Having trouble with your editing software? An astounding number of instructional videos are available to watch for free.

Resources

KCLS Online:
    •    YouTube: www.youtube.com/kingcountylibrary
    •    Tell Me A Story: www.kcls.org/tellmeastory
    •    FaceBook: www.facebook.com/kingcountylibrarysystem
    •    Twitter: www.twitter.com/kcls
    •    Flickr: www.flickr.com/kcls
    •    Non-Profit and Philanthropy Topic Guide: http://guides.kcls.org/philanthropy

Flip Camera

www.theflip.com

Canon HD Cameras

www.usa.canon.com

Final Cut Express

www.apple.com/finalcutexpress

Final Cut Pro

www.apple.com/finalcutstudio/finalcutpro/

Vegas Movie Studio

www.sonycreativesoftware.com/moviestudiope

Adobe Premier Pro

www.adobe.com/products/premiere

Jing

www.techsmith.com/jing

Camtasia

www.techsmith.com/camtasia

MPEG Streamclip

www.squared5.com

Free software which quickly converts videos from one format to another.

Windows Movie Maker

www.microsoft.com/windowsxp/downloads/updates/moviemaker2.mspx

YouTube Video Editor

googlesystem.blogspot.com/2010/06/youtube-video-editor.html
Angela@LongFaceProductions.com          LongFaceProductions.com
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